ΟΠΑ Run is a mass social event, which resulted from the effort of Athens University of Economics and Business to create a brand new perception of the historical Pedion tou Areos. In this perception, Pedion tou Areos is considered to be an attraction for every citizen of Athens with people-focused facilities, where families and children can express their creativity and young people can relax and enjoy nature. The goal of this trailer is the promotion of the event to linear as well as non-linear media. Inspired by the tagline of the event “one race from AUEB for everyone”, we created a trailer, which emphasizes on youth, fresh perspectives and the sense of belonging.
Client: Athens University of Economics & Business
Capabilities: Pre-Production, Production, Post-Production
Deliverables: trailer version for TV broadcasting, trailer version for internet, radio spot
Executive Producers: Stathis Katopodis & Natalie Sheldon
Director: Thomas Gkazelis
Story Producer: Giota Karagianni
Director of Photography: James Bounias